AI-native sourcing platform — India
Source India.
Trust everything.
Setu replaces fragmented WhatsApp and email sourcing with a unified AI platform — real-time production visibility, automated compliance, and AI quality control across every volume tier. From 100 units to 50,000.
The sourcing gap
Indian manufacturing
is world-class.
The tooling is not.
No visibility after the PO.
Orders disappear into a chain of WhatsApp threads. By the time quality issues surface, rework windows have closed.
Compliance is a manual scramble.
EU CSDDD, UFLPA, UK Modern Slavery Act — each buyer has a different audit checklist. No platform automates it end-to-end.
Multi-factory programs break down.
Split orders across factories mean mismatched quality standards, unsynchronized timelines, and tangled documentation.
India is underrepresented in sourcing tech.
Existing platforms treat India as one geography among many. None are built around its full depth — from artisan small-batch to 50K-unit bulk programs.
Platform capabilities
Everything a bulk program needs, in one place.
Built around how high-volume sourcing teams actually work — not a generic project management tool with a fashion skin.
Live production dashboard.
Milestones, QC checks, sample stages, shipment tracking, and compliance paperwork — unified across every factory in a program. No more chasing updates.
AI defect prediction.
Computer vision QC at AQL scale. Batch-to-batch variance detected early — before rejection windows close, not after.
Multi-factory orchestration.
Synchronized schedules, unified quality standards, consolidated documentation, and single-shipment coordination for split programs.
Compliance automation.
Dual-sided documentation: Indian export requirements and destination-country rules — EU CSDDD/REACH, US UFLPA/CPSIA, UK Modern Slavery Act — handled in one flow.
AI tech pack intelligence.
Upload any format. AI flags gaps, contradictions, and production risks before manufacturing starts. Version control and factory-floor auto-translation included.
Capacity and reorder intelligence.
Rolling 6–12 month capacity forecasts, pre-booking windows, and fabric mill coordination for raw material price locking.
How it works
From purchase order to shipped goods — without the chaos.
Connect your program.
Upload your tech pack and production brief. Setu maps factories, schedules, and milestones into a single live program — typically set up in under an hour.
AI validates before manufacturing starts.
The tech pack engine flags gaps, contradictions, and production risks before fabric is cut. Resolve issues at the spec stage, not at inspection.
Track every stage in real time.
Live milestones, AI QC results, sample approvals, and shipment status — all visible from one dashboard. Factory updates flow in automatically.
Compliance generates itself.
Sustainability scorecards, export documentation, and destination-country compliance reports are built as the order progresses. Not assembled after the fact.
Compliance and sustainability
The 2025–2027 mandates aren't optional.
Setu tracks every regulation affecting global fashion brands sourcing from India — and generates the documentation automatically as your order progresses. Not at the end. Not as a separate audit. Throughout.
Sustainability reporting
Heads up.
EU CSDDD enforcement begins in stages from 2027. Building your compliance infrastructure now is significantly cheaper than a reactive audit.
Why India. Why now.
India isn't a China+1 hedge. It's the destination.
No country in the world matches India's depth — artisan craftsmanship at one end, 50,000-unit bulk capacity at the other, all within a single sourcing geography. That breadth has always existed. The trust infrastructure hasn't.
Setu is built by people who have operated within Indian garment manufacturing — not around it. That means real factory relationships, verified supply chain visibility, and an AI layer trained on actual QC and tech pack data from operating programs.
We don't recruit factories cold. We've worked with them.
Manufacturing depth
Volume coverage
All volume tiers on a single platform — rare in India sourcing.
Early access
Ready to source India at scale.
We're onboarding a limited cohort of high-volume sourcing teams in 2025. Request access and we'll reach out to discuss your program requirements.
No commitment. We'll reach out within 48 hours to set up a conversation.